John Schulz, senior vice president of lottery instant products and partner services at Scientific Games, will join an elite group of global professionals as a 2021 inductee to the Lottery Industry Hall of Fame in October.
The Lottery Industry Hall of Fame is a prestigious recognition honouring those who have made a significant contribution to the $310bn global lottery industry and its contributions to good cause programmes that positively affect the quality of life in communities around the world.
A 36-year veteran of the lottery industry, Schulz is a key member of the Scientific Games executive team, directing the company’s global instant product business serving more than 100 lotteries.
He also developed and leads Scientific Games' Enhanced Partnership, the lottery industry’s leading instant game category management programme, which generates 45 per cent more in funding for the good causes lotteries support.
SGEP is a four-pillar programme that includes product management, retail optimisation, advanced logistics and digital engagement, using Scientific Games’ custom analytics and insights.
Schulz has been instrumental in over 45 lottery start-ups globally, SGEP and systems conversions. He leads operational and business development teams responsible for all aspects of Scientific Games’ instant products production, including game design, programming and manufacturing, creating close to 70 per cent of the global instant products retail sales for the industry.
Additionally, he oversees Scientific Games’ lottery licensing business, retail solutions and partnership programmes, including global SGEP and Americas systems site operations.