The Betting and Gaming Council has revealed its members have achieved record compliance rates for age verification checks.
Figures provided by Serve Legal show that, across thousands of annual checks, bookmakers have a 91.4 per cent age verification pass rate, while casinos have a rate of 98 per cent, the BGC claimed.
“The BGC and our members are incredibly proud of these compliance rates, which put us ahead of our peers in every department,” said Wes Himes, executive director standards and innovation at BGC.
“I am hugely grateful to Serve Legal for their work over the last 15 years, who have been instrumental in this change. Serve Legal, alongside our members and their dedicated staff, have led the charge in raising standards and setting a new benchmark for excellence.
“Bookmakers and casinos play a vital economic role on the UK’s hard-pressed high streets, as well as in the leisure and tourism sector. But economic contribution has to go hand-in-hand with the highest standards.
“We are delivering that, which should be welcome news to customers and communities across the country. Our work to raise standards goes on, and I expect these compliance rates to continue improving across the land-based betting and gaming sector.”
