Digital engagement experts Engaged Nation have announced that Rampart Casino at the Resort at Summerlin in Las Vegas has entered into a year-long marketing partnership.
The casino resort will use the multi-award-winning interactive REACH gamified marketing platform to enhance the daily experience and benefits for the casino’s active customers and reintroduce the property to dormant customers.
Rampart Casino used Engaged Nation’s Million Dollar March Mania Challenge sports-themed promotion as a soft launch to familiarise its customers with the new REACH online-to-on-floor programme. That promotion, centered on the NCAA men’s basketball tournament, drove thousands of incremental property visits, generated a significant increase in revenue and boosted brand loyalty among customers.
Engaged Nation segued into the next phase of Rampart’s customised REACH programme with the launch of 20th Anniversary Rampart Riches. This promotion will run until August 14 and has a total prize package of over $25,000, along with instant and redeemable rewards for all participants.
“What I like about our partnership with Engaged Nation is the fact that our players get rewarded for playing fun, online games with real prizes, plus it allows them to play on any device at their convenience,” said Dan Long, VP of marketing at Rampart Casino. “We are looking forward to seeing the player response to our 20th Anniversary Rampart Riches promotion.”
The online REACH portal provides players with an opportunity to engage with Rampart Casino’s brand and services through customised games and activities that educate and entertain them about all of the casino’s amenities and promotions.
Players are rewarded for their daily engagement with instant rewards through gamified emails and leveling-up, plus virtual currency used to purchase redeemable rewards and drawing entries for the $25,000 grand prize drawing.
This type of daily engagement is designed to create a continuous cycle of online and offline interaction that drives incremental property trips and revenue for the casino.
“It’s exciting to work with Dan and his team at Rampart Casino’ they clearly know that innovative digital marketing is an essential tool in today’s hyper-competitive battle for the locals here in Vegas,” said Jerry Epstein, Engaged Nation CEO.
“We know that our gamified incentivisation technology will continue to provide a rewarding experience for current customers and help re-engage inactive ones.”