SafeCharge’s Umberto Corridori on the need for seamless digital integration.
FROM paying bookies at a sports event with cash to placing online bets on a horse race from the comfort of home or even calling in wagers over the phone, gaming no longer requires customers to travel out to arcades, let alone the actual event itself. As the world becomes increasingly digital and connected technologies rise in adoption, customers can make payments for almost anything, from any location and any device. Customers are becoming accustomed to this breed of 24/7 digital services, leading to the need to deliver seamless experiences across all types of platforms, from online to offline in a brick-and-mortar venue, for customer retention and satisfaction. Read the full article in the August issue of InterGaming
