The National Football League in the US has announced that Caesars Entertainment is its new official sports betting partner.
The agreement is an extension to the deal that saw Caesars become the League’s first-ever casino sponsor. It will begin with the upcoming 2021 NFL season and Caesars will be able to use the NFL marks within its sports betting category and activate it within retail and online sports betting.
Said Tom Reeg, CEO at Caesars: “Sports betting and online gaming are the next frontiers for our industry and we are committed to being where the players are.
"This expanded relationship allows us to introduce new ways for fans to play alongside their favourite teams, tied into our industry-leading Caesars Rewards programme.”
