A new website with streamlined navigation and a suite of promotional assets to help exhibitors maximise brand visibility and drive engagement ahead of the EAG show in London in January will be central to the show’s casino event.
The London Casino & Gaming show is part of EAG (January 13-15, ExCeL), along with the other component, the Immersive Entertainment Expo, and leading casino suppliers are already lining up to take part.
The "Movers and Shakers" headline by show director Nicola Lazenby and her team is already being employed through an intensive advertising and publicity campaign and Expo chairman Nick Harding is already forecasting a record event in each of the three sectors.
“It will be the largest B2B show for the out-of-home industries in the UK,” said Harding. “EAG is home to around 1,000 product launches each year and many of them are targeting the casino and gambling sector.”
In addition to the advertising and promotional campaign, plus the new website, the three co-hosted events will benefit from a new EAG event app that will give visitors the opportunity to connect with exhibitors prior to the shows.
Said Harding: “We know that the show is pivotal to the health of the industry and in recognition of its importance we are starting our marketing activities earlier in the cycle and investing more resources to bring even more industry buyers to London in January."
