AW Signs is launching a new product, the Media Player, at ICE next month.

The unit enables the showing of animations, pictures, sounds and jackpots and the announcement of jackpot hits. It is a powerful marketing tool through which operators can display promotions, marketing messages and campaigns and inform customers.

At ICE AW’s products will also be seen on the stands of Amatic, Merkur Gaming, Inspired Gaming and Spielo International. “Last year we delivered signage for many different clients in the gaming industry, including Lottomatica, Spielo, WMS, Casino Wiesbaden, Bally France, Coney Island Casino, Hippodrome Casino, Olympic Casino Group, Swiss Casinos and many other enterprises around Europe and even in the US,” said the company’s Reimo Luite.

“Our signs are not limited to the gaming industry only. We also have different clients in commercial signage as well. AW Signs has manufactured signage for Nordea Bank, SEB Bank, Citycon, Marks and Spencer, Peugeot, Toyota, Lexus, Hydro Texaco, Ramirent and other companies within Europe. Our client base showcases our quality standards. AW Signs has an excellent balance of quality and standard within a moderate price range.”