Merkur’s social purpose initiative Merkur Community has completed its first five figure award, donating £10,000 to the Momentum Children’s Charity.
The charity provides services and support to families whose children are facing life-challenging conditions including cancer.
“We receive no government funding and rely entirely on voluntary donations and the generosity of very kind gifts such as Merkur’s,” said a spokesperson for the charity.
“Every donation makes a real and tangible difference, so on behalf of everyone at Momentum Children’s Charity and the many families with seriously ill children that we support, thank you so very, very much.”
Director of public and political relations Tony Boulton, who oversaw the launch of Merkur Community, said: “In all of the dealings that we’ve had with not for profit groups, a constant theme has been the central importance of the voluntary contributions made by both individuals and the commercial sector. Merkur Community is a joint initiative which brings both of these elements together.
“It’s only when you speak with the team at Momentum that you gain an understanding of the importance of the work they do, how they bring kindness and comfort to families in the darkest of times and how difficult it is for them to meet the demand which exists. The Momentum Children’s Charity is exactly the type of organisation which Merkur Community was established to help.”
