William Hill has taken a major step in its sportsbook growth strategy in the US state of Nevada, winning unanimous recommendations of approval for licensing at seven properties.


In three separate actions, the state Gaming Control Board recommended licensing approval for race and sportsbooks at Jerry’s Nugget in North Las Vegas, four properties in Las Vegas and Laughlin under Golden Entertainment and two in Reno and Stateline under Eldorado Resorts.

The approval in the Eldorado licensing included amending orders of registration involving the company’s plan to acquire 20 per cent of William Hill US. William Hill already operates sportsbooks at downtown Reno’s Eldorado and Stateline’s Montbleu properties, but the change in status requires new licensing.

William Hill US CEO Joe Asher said once final approval is granted, the company would manage race and sportsbooks at the Stratosphere, Arizona Charlie’s Decatur and Arizona Charlie’s Boulder in Las Vegas, as well as Aquarius in Laughlin.