Lottoland Solutions has announced an exclusive betting agreement that sees the lottery firm link up with Playtech BGT sports.
Following a successful launch of Lottoland Solutions’ turnkey B2B lotto betting service, PBS will become the first retail provider to deliver Lottoland’s jackpot lotto betting products on its self-service betting terminals located in licensed betting shops.
Customers of the thousands of UK betting shops containing PBS terminals will be able to place bets on the outcome of a range of future international lottos for the chance to win big jackpots.
Lottoland has a retail portfolio of more than 15 products and plans to further grow the genre. Jackpots are guaranteed by Lottoland’s proprietary risk management, including its insurance linked security,
John Pettit of Playtech BGT Sports said: “This exclusive distribution agreement with Lottoland allows us to add a wider range of lotto betting products with bigger jackpot payouts to our existing numbers portfolio, giving our customers further choice.
“Bookmakers have offered bets on lottos for years as part of their numbers betting portfolio and it has been popular on our terminals for some time now, but we believe the innovation and customer service delivered by this partnership will take us a step further to becoming a one-stop shop for all betting operators and bookmakers.”
