Boosting player loyalty and casino appeal with licensed gaming products.
While both online and bricks-and-mortar casinos value customer loyalty as a way to rise above the beeps and flashing lights of competitors, one way to reinforce that is by hosting games from familiar licences.
Players respond positively to brand association, and a title that they recognise from a famous film, TV show, etc., might even give them a hint of what to expect from the game itself.
Read the full article in the September issue of InterGaming
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