Leading bookmaker Ladbrokes Coral is to bring together its sports product and technology teams to create an innovation hub, to be based at the Olympic Park in east London.
The 140-strong LC2 team will compromise software engineers, analysts, architects and sports product specialists and be located at Here East, the former media centre for the London 2012 Olympics.
LC2 will be the product innovation centre for both Ladbrokes and Coral brands and seeks to unite sports, technology and talent to deliver “an unrivalled and memorable sports betting experience.”
Graham Calder, Ladbrokes Coral, CIO said: “With the creation of LC2 our goal is to deliver excellence for our customers by leveraging the best digital technology, to hire the best digital talent to build the best digital future.
“With our passion for sports, we can’t help but be inspired by the great sporting legacy that comes with being a part of the Olympic Park.”
