In business, knowledge is king, so we take a look at the future of player tracking.
Dynamic games and enticing jackpots may draw in the crowds, but to truly reach and engage with their customers, an operator needs to understand them on a deeper level.
Player tracking through casino management systems (CMS) helps operators to gain new insight on their venue’s players, from high-level demographics to their activity trends and behaviours.
Read the full article in the October issue of InterGaming To receive every print and digital issue of InterGaming, subscribe here
