Sports betting service provider IMG Arena has become an associate member of the International Betting Integrity Association.

IMG

The IBIA said that the two organisations will now strengthen their engagement on betting integrity and sports data distribution.

Khalid Ali, CEO of IBIA, said: “The move is a natural progression, following an increasing engagement between IMG Arena and IBIA on betting and integrity issues.

"It acknowledges the growing importance of sports data to IBIA’s regulated betting operators and the benefits that both parties see from closer cooperation.”