IGT has announced that it recently signed an agreement with B2B gifting technology platform Gift & Go.
This relationship will provide casino operators who use the IGT Advantage casino management system the option to add Gift & Go's on-demand gifting technology platform to their slot machines' service window or secondary display via IGT's M5 content management technology.
When deployed, Gift & Go enables players to conveniently participate in promotional gift programmes and collect an array of goods that are fulfilled via Amazon Business.
"IGT's agreement with Gift & Go can provide incremental value to our IGT Advantage system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programmes," said Ryan Reddy, IGT's SVP global video poker, VLT, systems and payments.
"We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labour requirements and capital allocations through a convenient and modern experience for their guests."
"Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT Advantage casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programmes, which can help increase revenue and reduce player walk rate," said Jon Reuben, Gift & Go co-CEO.
"The proven Gift & Go platform helps casino operators maximise player retention and replace legacy processes with automation, personalisation and convenience that players genuinely appreciate."