Allied Esports, the world's leading network of esports venues, and Esports Arena have announced plans for a new dedicated esports venue to be developed at the Luxor Hotel and Casino in Las Vegas.

The new Esports Arena Las Vegas, scheduled to open in early 2018, will become the first permanent esports venue on the Strip and will be the centre of Allied Esports’ growing global network of esports properties spanning North America, Europe and China.

Esports Arena Las Vegas will combine the best of interactive entertainment and Las Vegas nightlife and become the global epicenter for esports experiences. With design and programming contributions from Allied Esports’ enterprises around the world, its North American arm Esports Arena will take the lead in bringing the Las Vegas concept to life. Naming rights opportunities for Esports Arena Las Vegas are also being considered.

“We have very ambitious expansion plans over the next two years and when we realised that a location at Luxor was possible, we jumped at the opportunity to develop our flagship here," said Jud Hannigan, CEO of Allied Esports International.

“Just as Yankee Stadium, Madison Square Garden and Wembley Stadium are considered their sports’ most aspirational venues by players and fans alike, Esports Arena Las Vegas will be the iconic destination in esports and complement the city’s incredible appeal, attracting video gaming competitors and fans from around the world.”