More than 20,000 visitors are expected to attend January's ICE Totally Gaming show at London's Earls Court.
According to the event’s organiser Clarion, the 2011 show will occupy 20,000sq.m of stand space from where an estimated 2,000 new products will launch.
"We’ve got the biggest names in gaming, the best innovators in gaming and the smartest names in gaming," said ICE show director Kate Chambers. "We know that there will be thousands and thousands of new products launched - that’s why exhibitors invest in attending the show after all.
"We’ve also got seven unmissable conferences dealing with crucial issues such as how gaming operators can use social media to engage with a younger audience and retain customers.
"No other gaming show in the world can come anywhere near the geographical spread of exhibitors present at ICE or the diversity of the gaming experience that’s on offer; quite simply all the evidence demonstrates there is no other place in the world that gaming operators can or indeed should be come January."
