Registration for the 2017 ICE Totally Gaming trade show at London’s ExCeL (February 7-9) is open early.
With that announcement, organiser Clarion Events added that the process has been streamlined to include registration by social media. The ICE marketing team has introduced “auto-population email invites” which makes the process even faster for anyone who has previously registered for the show in the past two years.
Now it is also possible to register through LinkedIn, Twitter or Facebook and for those visiting icetotallygaming.com the number of mandatory fields has been reduced and simplified.
ICE 2016 attracted a record of 28,487 visitors - independently audited - from 150 countries. Said senior marketing manager Dan Stone: “Our commitment is to constantly monitor and improve the customer journey, which begins with registration.”
