The ICE London show at the ExCeL exhibition centre in Docklands (February 5-7), has broken the 600-exhibitor barrier for the first time.
The latest figure is 612 exhibitors from 66 countries, an increase on the 589 exhibitors from 65 countries last year. The show this year occupies 38 of the 44 halls - two more than 2018 - at ExCeL
Clarion Gaming managing director Kate Chambers, who has led the expansion of the show over the years, said: “The starting point for any exhibition is its exhibitors: great exhibitors attract serious buyers and the more buyers you can attract, the more exhibitors are interested in your event and so the process goes on.
"With this in mind, we have worked extremely hard to attract the most innovative organisations in world gaming onto the ICE London show floor and I am delighted that we have succeeded in breaking through the 600 figure in light of what that means for our huge community of visitors who travel to ICE London to be inspired." She added: “The net floor space has grown from the 2018 figure of 43,500sq.m to 45,500sq.m, an increase of just under five per cent. I would like to stress that this isn’t a one-off spike in demand, but part of a trend that stretches back to 2012, when the show floor comprised 22,500sq.m.
"Since then, ICE London has grown year-on-year and is now more than twice its 2012 size. When visitors attend ICE London, they have direct access to the smartest innovators in world gaming, showing products and services that harness the latest advances in technology. No other exhibition can come close to delivering this quality and in such numbers covering all of the gaming verticals.”