The 2017 edition of ICE Totally Gaming opened this morning at London's ExCeL exhibition centre, with thousands of visitors pouring through the doors and into ICE's two vast exhibition halls.
Formally opening the three-day event was InterGame's David Snook and NetEnt’s Åsa Bredin, who is one of the leading advocates of recruiting more women to senior positions within gaming.
The two special guests opened this year's event with Kate Chambers, managing director of organiser Clarion’s gaming division.
ICE promises to be the biggest ever, both in terms of floorspace taken and number of visitors.
The event runs until Thursday, February 9.
Image: Left to right, Kate Chambers of Clarion, David Snook of InterGame, and Åsa Bredin of NetEnt
