Gaming Innovation Group will soon take its player account management, front-end delivery and content management system live with a European land-based operator.

Gaming Innovation Group

The five-year deal, which has been marked by a Head of Terms agreement, will be formalised over the coming weeks and is expected to be live during H2 2023.

Richard Brown, CEO of GiG, said: “The opportunities in driving the transformation of land-based operators to online continues to grow for us, as it does for the industry in general.

“Having executed many of these projects across both emerging and regulated markets, we are happy to partner with another company that carries strong retail experience and to drive value into the diversification of their organisation.”

The latest agreement follows GiG signing with a Switzerland-based operator earlier in January.