Gaming Support of the Netherlands announced at IGE that it has now got GLI approval for its Bonus Box product.
The Bonus Box is a glass display case attached to a slot machine which displays a high value prize such as a mobile phone or an iPod. The company’s Damien Connolly revealed a startling statistic. “We installed the system in Scandinavia but there was a gap in time between installation and the actual switch on. During that period, despite the fact that the prizes could not be won, the machines featured were favoured by players to a high degree.”
One large casino chain that currently has Bonus Box on test has reported a 300 per cent increase in slot machine revenue.
Making its debut on the Gaming Support stand at IGE was Sunrise, a multimedia system that allows a casino to communicate with its customers on an individual level. The system can use existing screens on newer slots and older ones can be retrofitted.
“The system can communicate directly with players, congratulating a winner or commiserating with a loser,” said Connolly. “As well as individual messages, the system can also relay the same message on all screens for across-the-casino promotions. It allows casinos to extend the life of a slot machine.”
Already using Sunrise is a large lottery group that uses it on over 1,000 of its video lottery terminals. “The system is ideal for places like Norway, where the law stipulates that machines are not available for gambling for 10 minutes in every hour. Sunrise can fill that gap and keep the player at the machine.”
