The UK’s largest retail bingo operator has rebranded 103 clubs from Gala Leisure to Buzz Bingo. The company has also partnered Buzz Bingo with Playtech as the exclusive platform for its online offering.
There are also plans to complete another 19 clubs in February next year to the new brand that has been reinforced by the injection of a £40m investment into Buzz Bingo’s clubs and its online platform, buzzbingo.com that has now started operating.
Buzzbingo.com is an omni-channel platform delivering gaming and player engagement capabilities on mobile, tablet, desktop and on touchpads in all clubs.
The work to create buzzbingo.com took the company’s digital team just over a year, using a compilation of market intelligence about players’ experiences from initial sign-up to the size and quantity of the jackpots.
Said Stevie Shaves, digital director at Buzz Bingo: “Like our clubs, buzzbingo.com is about community. We have captured the in-club feeling of being among friends and delivered it online. When players log in they see where their ‘Buzz Buddies’ are playing and can join their game in seconds.”
Buzz Bingo has hundreds of slot machine games on line and in-club, including seven exclusive games. They range from designs that offer smaller but more frequent jackpots as well as progressives totaling over £9m.
Today (October 12) sees the launch of a new advertising and creative campaign for the rebranded bingo chain, designed to attract a new and younger audience.