Geoff Freeman has been appointed president and CEO of the American Gaming Association.

Geoff Freeman

He will take on the role on July 1 and brings 16 years of association leadership and public affairs experience to the AGA. Freeman joins the AGA after seven years at the US Travel Association, most recently serving as executive vice president and chief operating officer.

"We are excited to welcome Geoff to the AGA and look forward to working with him in his new role as president and CEO," said Richard Haddrill, chairman of Bally Technologies and chairman of the AGA's board of directors. "He is a thoughtful and energetic leader who already understands our industry, has a deep public policy background and an extensive network of relationships in Washington."

"I am honoured by the opportunity to build on the AGA's many successes and its effective representation of the vibrant gaming industry," said Freeman. "As gaming grows around the globe, I look forward to strengthening our partnership with other aspects of the travel community and advancing policies that can empower our industry to thrive for years to come."

Freeman is preceded at the AGA by Frank Fahrenkopf, who announced earlier this year he was stepping down after leading the organisation since its founding more than 17 years ago. After June 30, Fahrenkopf will be retained as a consultant to the AGA, through at least the end of 2013, to assist with the transition.