The Rank Group has appointed John O’Reilly as CEO, succeeding Henry Birch.

Rank

O’Reilly brings over 25 years of experience in the betting and gaming industry, both in the UK and internationally. He previously led and grew Ladbrokes’ digital operations and was an executive director on the Ladbrokes board.

In 2011 he joined the Gala Coral Group to relaunch the Coral brand online as managing director of Coral Interactive. He has more recently been a non-executive director of William Hill and chair of the board’s transformation oversight committee. He will step down from the William Hill board to take up his position with Rank.

Ian Burke, chairman of Rank, said: “John brings a wealth of gambling industry experience, particularly in digital and I am delighted that he is joining the board of Rank as its chief executive. His impressive reputation and track record for delivering growth mean he is well equipped to drive our performance going forward.

“I would like to take this opportunity to reiterate our thanks to Henry Birch for his significant contribution over the last four years and wish him well in his future endeavours.”

John O’Reilly commented: “I am excited to be joining Rank, a company synonymous with the UK gaming industry. Rank has very strong brands which resonate with customers and a growing digital offering and I look forward to building on this strong platform and taking Rank onto its next stage of development.”