ICE Africa, the second edition of which is being held on October 2-3 in Sandton, South Africa, has received a major endorsement.
EGT, one of the most internationally recognised and respected land-based and interactive gaming brands, will be part of the growing blue chip exhibitor line-up that’s giving its support to the Clarion Gaming organised event.
Responding to the news, event director Greg Saint said: “This is great for the event but most importantly for the key influencers and buyers who will be travelling to ICE Africa from throughout the continent.
“We know from the post-show research that we conducted last year how much emphasis our stakeholders place on having access to the leading names in the industry and EGT with its 17-year business pedigree and its presence in over 80 countries certainly qualifies as a leading tier one international organisation and one that will enhance the already strong appeal of ICE Africa for operators and regulators alike.”
Radostina Ganeva (pictured), marketing and PR manager at EGT, stated: “We are delighted to join ICE Africa, an event that reflects the potential of this really important region and is organised by the most professional team in gaming.
“We are looking forward to seeing ICE Africa develop in the same way that ICE London has to become a benchmark of success and a provider of really important, strategic business opportunities throughout the global gaming industry.”
