DraftKings and national entertainment concept Sports & Social have announced a new relationship to create upscale Sports & Social/DraftKings sports bars, beginning in the Nashville and Detroit markets.
The collaboration brings together Sports & Social’s market leadership in operating high-energy, first-class dining and entertainment venues with DraftKings’ top-rated and industry-leading sports gaming platforms.
Together, the integration forms one of the most exciting new offerings in sports betting and entertainment for DraftKings and Sports & Social fans across the nation.
The Sports & Social/DraftKings venues will be designed by ICRAVE, an internationally acclaimed award-winning strategy, design and development firm, and promise to fill a niche by providing an upscale, premier sports and entertainment experience.
“Today, so much of sports betting is focused on the mobile-technology aspect. However, the in-person experience is an integral layer that we look forward to advancing alongside Sports & Social’s premier dining and entertainment offerings,” said Ezra Kucharz, chief business officer at DraftKings.
“By aligning with one of the fastest-growing entertainment concepts in the country, we now have the opportunity to bring our world-class products to life by offering engaging, interactive and fan-first destinations to skin-in-the-game customers.”
DraftKings operates in 14 states with online and retail sportsbooks, with several additional new markets on the horizon. Whether betting on mobile devices or in person at one of the 10 retail locations across the US, DraftKings offers customers comprehensive betting markets and options, including live wagers and player proposition wagers.
