The gaming industry is closing in on its target of £40,000 for gambling charities through the ICE Consumer Protection Zone.
The funds raised so far are only £6,000 short of the target established last year, say the organisers.
Main donors have been Kindred Group, Flutter, IGT, Betsson and Greentube, with in excess of £5,000 each, plus operator Les Ambassadeurs donating £10,000 between its two brands. The CPZ has so far collected £186,000 over the last four ICE shows.
The money has been distributed between the not-for-profit safer gambling organisations.
Said Ewe Bakun (pictured), Clarion Gaming’s director of industry insight and engagement: “The CPZ first appeared on the ICE London show floor in 2018 when it hosted eight exhibitors comprising a mix of technology providers and safer gambling charities.
“In February an expanded CPZ in its high profile position adjacent to the boulevard will feature 20 exhibitors populated by the charities, treatment facilities and not-for-profit organisations that we gift the space to alongside commercial organisations, including providers of responsible gambling tools, solutions and technology.”