In collaboration with G-Digital, Casino Lugano in Switzerland has introduced Wheel of Fortune for the current members of its Lugano Class club.
Members of the club scan their Lugano Class card barcode, which then spins the wheel on the touchscreen monitor. This can then result in winning a prize. Meanwhile, the customer sees marketing and promotional messages on the other half of the 65ins screen. Every member of the club can scan their card barcode once per day. The printer automatically prints out a coupon when the prize is won.
Cristiano Ruiu, marketing director at Casino Lugano, said: “We are very pleased with the software provided by G-Digital. They adjusted the solution to our needs and specifics of our marketing campaign. Deployment of the G-Digital system at Casino Lugano was simple, quick and smooth, thanks to outstanding customer support. The number and probability of the Wheel of Fortune winnings, as well as the length of the marketing campaign, are completely customisable.
"Changing marketing and promotional messages within G-Digital software is very simple. We also like the daily report on the progress of the campaign which is generated automatically. This gives us an excellent overview and daily control of the campaign.”
