The casino industry has a bright future, Bally Technologies’ Marco Herrera said.
As market conditions begin to improve and new technologies broaden the industry’s offering, it is an exciting time for gaming.
“In late 2011 we started to see many of the gaming markets worldwide start to show signs of recovery and in direct discussions with customers it is apparent that their confidence is increasing,” Herrera, who serves as Bally’s vice president and managing director of EMEA, told InterGaming. “We’re excited to see global markets like Macau and Singapore continue their growth.”
The industry is also evolving as players demand ever more sophisticated experiences, he said.
“We have seen players becoming more and more tech savvy and embracing mobile, online and social media at a faster pace. That means exciting things for gaming operators, who can create exciting technology experiences in their casinos and leverage mobile, internet and social media to bring the casino to players.”
Overall, Herrera is optimistic about the industry’s future. “The future looks very exciting for our industry as casino operators continue to embrace new technologies and update their floors with more sophisticated games and floor-wide bonusing applications and augment their land-based offerings with mobile and online solutions,” he added.
