Scientific Games Corporation released its omni-channel lottery gaming system for Atlantic Lottery in Canada, which will support sales in New Brunswick, Nova Scotia, Newfoundland and Labrador and Prince Edward Island.

Canadian lottery for Scientific Games

The new system’s launch is part of a five-year contract between the two companies.

Pat McHugh, senior vice president of global gaming systems for SG, said the company is working closely with the lottery's teams to enhance its strategic marketing plan and game innovation across its consumer network.

Brent Scrimshaw, president and CEO of Atlantic Lottery, said: “Atlantic Lottery is committed to reinvention and renewal through fresh, new and enhanced products and services that are now enabled by this advanced systems technology from Scientific Games. We look forward to providing innovative entertainment experiences, to expanding the space in which we operate and ultimately to beginning our next phase of responsible growth.”

The lottery's second-chance ticket entry program was relaunched as part of the project, along with a new digital instant game program featuring electronic scratch games played via the user’s mobile phone on the internet.

“The new digital instant and draw games have been well received by Atlantic Lottery players, and have already created a significant lift in sales,” said McHugh.