A new series of bull-riding themed slots has been launched by VGT and the company plans to roll them out starting this month in 20 casinos in Oklahoma, US.
The Professional Bull Riders series is a licensed brand - the first for the company. It will include Blazing Bulls, Fearless and Ryan Dirteater, all three-reel mechanical wide-area progressive models with a jackpot that resets at $20,000 and a feature that encourages the player to try for an eight-second bull ride.
The company has planned a big back-up of marketing initiatives, including the personal appearance at casino locations of famous professional bull riders during June and an appearance by a bull rider at major sporting events in the state, plus an appearance during the Oklahoma Indian Gaming Show on July 24.
VGT is an Aristocrat company that specialises in Class II games for Native American casinos and other markets.
