Inspired Entertainment has appointed Brooks Pierce as senior vice president, North America.
Pierce joins Inspired with over 25 years of experience in the gaming industry. Most recently he was managing director of Aristocrat Technology’s Americas Group, a $700m division of the leading gaming supplier.
Prior to Aristocrat, he spent several years at Scientific Games as president, North American gaming and chief revenue officer at WMS Gaming.
“I have known Brooks professionally for over 25 years and have worked with him closely for much of that period,” said Inspired executive chairman Lorne Weil. “He brings a wealth of knowledge and experience that will be invaluable to Inspired as we seek to build upon our successes in the North American market.”
“I’m delighted to welcome Brooks to the Inspired executive team,” said Luke Alvarez, president and CEO at Inspired. “Inspired’s Virtual Sports are already licensed and live in New Jersey and Nevada and will be going live with the Michigan Lottery soon.
“Brooks will play a key role in making Inspired a leader in the next generation of North American gaming and lottery products and we welcome him to Inspired.”
