Birgitte Sand, until recently head of the Danish Gambling Authority, has been confirmed as an ambassador for the ICE London show.
Sand (pictured) is a senior advisor in gambling regulation and is the latest of a team of high-profile thought leaders to accept the invitation to be an ambassador by Clarion Gaming.
The managing director of Clarion Gaming, Stuart Hunter, said: “Birgitte is a former European Regulator of the Year and her knowledge of the industry extends across multiple verticals including betting, online casino, land-based casino, lotteries and gaming machines.
"ICE London ambassadors serve as honorary advisers to the senior leadership team responsible for delivering the exhibition and provide guidance and insight based on their experience in the industry.
"Her input will, I am certain, prove invaluable as we work to ensure that ICE London continues to meet the business needs of all sectors of the international industry.”