Playtech BGT Sports, a leading provider of omni-channel sports betting solutions, is to install additional self-service betting terminals in bookmaker Betfred’s UK retail estate.
PBS will supply a number its widescreen terminals to Betfred’s best performing betting shops across the operator’s 1,700-strong estate. The move expands on the June deployment of 500 SSBTs.
John Pettit, managing director for UK, Ireland, Asia and Australia at Playtech BGT Sports, said: “Betfred continues to be a very important customer to us and this latest deployment of our cutting-edge widescreen terminals is set to build on this partnership further.
“Having already extended the initial contract earlier in the year, we’re delighted that Betfred customers are continuing to enjoy both the incremental revenue opportunities and product development features that only our SSBTs can deliver.”
Mark Stebbings, managing director of Betfred Retail, added: “We’ve experienced significant growth from non-football and in-play betting on SSBTs since launch and this has been a great means of diversifying our retail offering and delivering incremental revenues.
“The latest instalment confirms the importance of our partnership with Playtech BGT Sports as we look to continue to improve both product and user experience across our estate.”
