Bally Technologies has announced that it will be opening a new European headquarters for its sales and service operations, to be located in Amsterdam, Netherlands.
The company also announced a realignment and expansion of its European sales and service organisation to meet the needs of its expanding presence in the European gaming market. The new Amsterdam headquarters will house the company’s main European logistics, warehousing, financial, sales, production/assembly and customer-service operations.
“Our new Amsterdam European headquarters will allow us to be more flexible, responsive and proactive than ever before in serving our existing customers in western Europe and growing our customer base throughout the continent,” said John Connelly, Bally’s vice president of international and gaming operations. “Our senior European sales management team, along with our outstanding technical support and gaming service personnel, will be even better equipped to provide our customers with the kind of support they expect from Bally.”
Bally will also open a new sales and service office in Ljubljana, Slovenia, to support an expanding presence in eastern Europe. The company will continue to maintain satellite sales and service operations centres in Germany, Spain and the UK.
In addition, in response to its rapidly expanding systems business throughout Europe, Bally will also relocate its systems research and development and service operations to much larger facilities in Nice, France.
Bally also appointed former Holland Casinos and Atronic gaming executive Marcel Heutmekers to the position of director of Europe.
