Bally Technologies is planning to showcase a broad range of gaming solutions at ICE Totally Gaming in February.
New games, systems, mobile and interactive technology designed to excite players and drive casino operators’ revenue and operating efficiency will be on show at the Bally stand.
“Bally had an incredible year of record-setting innovation across our games, systems and interactive divisions,” said president and chief executive officer Ramesh Srinivasan. “We’re thrilled to share our latest technologies in this stunning new venue and have no doubt this will be one of our best ICE shows ever.”
The US-based company will exhibit more than 60 unique game titles, as well as a wide array of cutting-edge system offerings.
New games expected to draw a crowd are licensed brand games Pawn Stars, NASCAR and Betty Boop’s Fortune Teller.
“Bally Technologies continues to target and fine-tune our European development,” said vice president and managing director of Europe Marco Herrera. “In addition to debuting our first multigame pack and games designed specifically for Europe, we’re pleased to showcase a wide array of system products which will help operators target customers like never before.”
