Allaster Gair has been announced as the new director of communications for UK trade association Bacta.
Gair will be taking up the role on July 7, replacing executive director George McGregor who announced in March that he would be stepping down from Bacta joins from global advisory consultancy the DGA Group.
“I’m absolutely thrilled to be joining Bacta at such a pivotal time for the industry,” said Gair. “It represents a sector with deep roots in local economies, and I’m looking forward to proactively championing its value and telling its story.
“The key challenge is changing outdated perceptions and I’ll be working hard to ensure stakeholders understand the modern, responsible nature of the industry and how it strongly contributes both economically and socially.”
“I am delighted to welcome Allaster who was without doubt the stand-out candidate,” said Bacta’s outgoing president John Bollom.
“I would like to place on the record my thanks to George McGregor who ends a 21-year association with Bacta. His knowledge and experience have been a great asset and he has been a source of wise counsel during what has been an extremely challenging period for the industry.”
