Australia is set to ban gambling adverts during the broadcast of live sporting events from five minutes before and five minutes after the event, between the hours of 5am and 8:30pm, effective from March 30.
The new rules are contained in industry codes registered by the Australian Communications and Media Authority.
"The new restrictions on gambling advertising supplement existing rules about gambling advertising during live sport and significantly enhance community safeguards during times when children are part of the audience," said ACMA chair, Nerida O’Loughlin.
"The new rules will also ensure that broadcasters make clear to audiences, including parents, when gambling advertising is prohibited in live sport programming," O’Loughlin said.
