What’s in a name?

InterGaming asks what pull big brand names have for the gaming industry.

Some slot manufacturers virtually specialise in licensed products, others produce generic games only and still more offer a mixture of the two.

The age-old debate continues. 
A game themed on a popular film, TV show or music act stands a greater chance of attracting more attention than one that isn’t, but the licence comes at a cost and world-renowned brands do not come cheap. 

Read the full article in the September issue of InterGaming

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