With gaming more accessible than ever, are traditional casinos doing enough to rise to the challenge of the online world, asks Interblock CEO John Connelly.
Hello John. You spoke at G2E Las Vegas 23 about how casinos can engage players even away from their venues. Why do you think it is important for land-based casinos to engage players online as well?
In short, while the traditional casino space and the online gaming space have their own advantages, there is a certain amount of crossover in terms of audience. Obviously, a percentage of people will only game in casinos or only game online, but I think the majority of players will be doing both.
Read the full article in the January issue of InterGaming
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