Comfort through design can keep the player playing.
If players are comfortable, they will spend more time playing and the casino’s revenues will benefit. That is why seating specialists and slot machine manufacturers have been pooling their knowledge in order to gain maximum ergonomic advantage. A casino is the opposite of a fast food restaurant in this regard. Casino seating is designed to encourage the customer to stay, while a fast food place has seats designed to become uncomfortable after 10 minutes, making space available for more diners. StylGame of Italy is one company that has striven to make the most of ergonomics, working with slot manufacturers and also a university to explore the subject fully. On the other hand, Steve Odden, vice president of sales and marketing at US-based MLP Seating, believes the industry is failing to properly address the issue. “In my opinion few people in the gaming industry really understand ergonomics,” he told InterGaming. “Ergonomics is about reducing stress on the body and body joints. People confuse comfort with ergonomics - a nice cushy chair or stool may in fact not be ergonomic at all.
Read the full article in the July issue of InterGaming.
