Duncan Pollock, head of global marketing at DRGT.
Player tracking systems these days have to do much more than check where a player goes. What else do operators demand from such systems?
Player tracking forms an integral part of any casino’s customer relationship management and overall player acquisition and retention strategy.
The data any such system collates drives business intelligence and as a result has to go hand-in-hand with concise and easy-to-read and understand real-time (and historical) reporting, in so doing creating value - that is value for the player, as well as value for the operator.
Competition is rife across the globe for the consumers’ entertainment dollar, and if service providers are unable to provide their consumers real loyalty relevance, there’s bound to be a competitor who is.
Read the full article in the October issue of InterGaming
