Operators from both the high stake and low stake gaming sectors expand on the key challenges they are facing, outline their strategies for growth and ahead of ICE London explain why product innovation is key to business recovery.
Per Jaldung, chairman, European Casino Association
“A major challenge facing land-based casino operators in Europe is to win back customers who, during the pandemic, switched to online gaming offers - both legal and illegal ones. The second biggest challenge, and a pressing one for all operators right now, is the recruitment of young and motivated talent.
“As an industry we must provide a compelling proposition and convince this group that we are offering a rewarding career path. In the same context, casinos must also attract a younger clientele - not only in relation to the gaming offer, but as regards dining, events and entertainment, and we must attract this audience at scale.
Read the full article in the December issue of InterGaming
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