Why it pays to invest in payment technology.
With the range of options for players to access their money only continuing to grow, the onus is on operators to keep their options open. After all, failing to provide a particular path to accessing cash is simply leaving money on the table.
As Molly Dugan, director strategic marketing at Crane Payment Innovations stresses, finding the right balance between accommodating the player and finding the most efficient solution is key to balancing the books.
Read the full article in the April issue of InterGaming (P28)
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