Complimentary snacks undermine target audience strategy, finds AGB.
The practice of Macau gaming operators offering complimentary drinks and food, including popular items such as bubble tea, egg tarts and the locally renowned Cha Siu (BBQ pork) rice, has sparked a viral trend on Chinese social media resulting in significant publicity success.
However, according to experts consulted by Asia Gaming Brief, these free offerings do not align with a strategy focused on premium mass clientele.
Read the full article in the July issue of InterGaming
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