Casino management systems, with their ever-expanding range of technological bells and whistles providing a plethora of solutions, are completely unrecognisable today from the basic applications they were initially.
FIRST introduced as a relatively basic set of tools designed to reduce an operator’s administrative burden, casino management systems have come a long way and are now increasingly modular affairs offering a flexible array of solutions covering everything from real-time player and jackpot tracking to loyalty programme and promotions management.
Modern systems also vary massively in scale and range from large bespoke affairs for large casinos to more affordable off-the-shelf versions for smaller operators on more limited budgets. However, one thing they all share is a central aim of boosting the bottom line by making it easier and more cost effective for venues to increase player time and enjoyment.
Launched in 2001, the Oasis 360 casino management system from Aristocrat is the most widely used in North America and can be found monitoring and managing operations in addition to rewarding loyal players in nearly 300 venues.
“One key advantage of Oasis 360 is that its sophisticated platform is based on open architecture, which means that third-party integration is virtually seamless,” said Patrick Flannery, product commercialisation senior director at Aristocrat.
“This open architecture has allowed Aristocrat to integrate the industry’s most advanced loyalty, media and progressive solutions, Oasis Halo and Oasis OneLink, to create a systems package that is unsurpassed. The power of these new products is that they are available across any system and across enterprise properties, which means that you can reap the benefits of Oasis Halo or Oasis OneLink regardless of your systems provider.”
Las Vegas-based Aristocrat declared that Oasis Halo is “widely regarded” as the industry’s most advanced loyalty software because it gives operators “your loyalty, your way.” Configurable to single properties or larger enterprises of any size, its solutions have been designed to attract, engage and retain players while its features can be used for web, promotions, kiosk, mobile and enrollment.
Read the full article in the December issue of InterGaming
