Huge potential as operators look east.

Online

The recent moves in the Asian affiliate space, including high-profile acquisitions and talk from some of the larger listed affiliates of entering new markets in Asia, might have observers believing the region is like any other, at least as far as affiliates go.

However, this would be too simplistic a view given the huge cultural differences and the shape of the Asian marketplace.

Read the full article in the October issue of InterGaming