How jackpot systems ensure that offering the big win is good business for you too.
In psychology, there is an old thought experiment comparing a slot machine to a vending machine to demonstrate the power of human belief.
In sheer transactional terms, a vending machine simply ‘works’; you input a coin and the machine pays out. That is your baseline expectation, and when it doesn’t happen, it sticks in your mind. A slot machine, by contrast, rarely pays anything out. In transactional terms, it does not ‘work’. But what sticks in your mind is when it does, delivering the giddy thrill of the win.
Read the full article in the June issue of InterGaming
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