Sports betting gains traction in the land-based sector and virtual sports grow in importance
There is no doubt that the increasing popularity of online sports betting is encouraging land-based operators to create their own offerings.
“Land-based operators realise that they now have to compete with online and land-based competitors and therefore are excited by the prospect of offering the complete digital product to their customers,” John Pettit, managing director UK, Ireland, Asia and Australia at Playtech BGT Sports (PBS), told InterGaming.
